SEO means Search Engine Optimization, which can be freely translated into Portuguese as Optimization for search engines.
We are talking about a set of methods applied to an internet page, with the purpose of leaving the blog well positioned in Google search engines, or in some other search engine.
In practice, the intention is to configure the site so that it is displayed in the first results of a search.
That seems to be quite interesting, agree?
Check out the following 3 golden tips to improve SEO
1. Page structure: H1, H2, H3…
Imagine how strange it would be to read a newscast that has no headlines.
To know what it is about, it would be necessary to read at least half of the text, do you agree?
Therefore, it is extremely important to properly use titles and subtitles, so that readers can understand the content with organization in its hierarchy.
Google noticed the ability of website builders who normally use title tags in order to add style and, due to the good result, it began to take into account the way that writers format and put their ideas in hierarchy, leaving the content organized , from most important to least important.
2. Image naming and alt attribute
Many people make the mistake of not naming or alt-attributing images when adding illustration to content.
But among SEO techniques, this is one of the most important. After all, Google can't "see" your images, however it can "read" what you've written in the alt text.
By correctly describing your alt text, you are clarifying to the search engine what message you want to convey with that image.
The important thing is to describe the image as if you were explaining it to a blind person, for example.
3. Optimize for Mobile First
In the year 2015, Google updated its algorithm to prioritize sites that have more quality on mobile devices.
Therefore, if your site is not yet prepared to receive people who access it through their cell phones, you may be losing a good place in the ranking of the results.
With a Responsive design, it identifies the device in use, adjusting layout as the specific device works.
If your site is already responsive, you should now consider how elements display on devices and make improvements if necessary.
Today we will talk about tips that go beyond doing SEO. To get a good position in the polls, we need to use psychology to our advantage, so we have a better chance of getting into the minds of readers.
You must always take Google and your client into account, after all, one brings money and the other brings visitors.
When doing a search, the reader has a goal that needs to be met.
This need that needs to be met can be a product, a place or a question. Overall, the person has a desire, something subjective, and needs to find their answers.
And our goal is to understand the functioning of the human psyche in order to provide possible answers.
4. Search intent
In order for us to achieve relevant results, we need to consider the search intent so that we can attract the right target audience…
Achieving good results in our SEO strategies.
Google's algorithm works by keywords. So using keywords in titles, content and links is a smart way to work.
Shortcut search: it’s called that when people search directly for what they want…
Let's say a person types “folha de São Paulo”, in this case the search intent is clear and the person is unlikely to change his mind at the end of his destination.
This is the type of research with little commercial value, except for the company the page is a part of.
Transaction search: are the most searched and desired keywords by website owners.
This type of search shows the intention to purchase a product or service as a priority.
In these cases, it is the transaction surveys that will guarantee the proper results to the companies.
Information search: This is the type of research where people look for opinions about products, music, books, events, etc.
In these cases, people do not know where they want to go, but at the same time they do not have any objective search intention.
Overall, it is extremely important for a business to rank well in search results.