To have a successful blog, it is not enough to have one layout differentiated from others and have large contents, it is also necessary to have a organization of what should be posted and know the right time to publish your articles.
Because if it's not done correctly, you end up running the risk of losing a great article that wasn't posted on the right day and time and didn't have many visitors.
Therefore, today we will explain to you what a editorial calendar, how important is it on a website or blog. Also how to create yours and increase the flow of readers.
What is an editorial calendar?
THE Editorial Calendar It's basically a schedule or schedule of articles that will be posted. Through this timeline, it is possible to program and have control over posted content, production deadlines, themes and agendas.
Generally, they are organized by those contents that will be at the top of the blog, highlighted. Then those who will be in the middle and the oldest ones at the bottom, helping to compose your blog.
Likewise, it is possible to organize your materials through categories It is key words, as calendar It is possible to check which subjects are having the most relevance.
Contents
Common editorial calendar organized, it is possible to avoid repetition of content that may have different themes and formats. For example, a fashion tips article that can vary a ebook teaching how to dress well, etc.
Key words
With this timeline, you can also organize the themes by key words to know how many materials have already been produced from that particular category. For example, health, fashion and beauty, economics and others.
Avoid delays
Common calendar If well organized, it is possible to produce in advance and schedule articles to be posted. This way, avoiding any topic being left out or being produced at the last minute.
But how to create an editorial calendar?
Create one editorial calendar It's very simple, you can use image creation tools spreadsheets like the Excel or Google Sheets, putting date, time, categories, etc.
Another option is the plugin Editorial Calendar for blogs created in wordpress, which helps you schedule post sketch to be published at the exact date and time.
Or, you can use the Google Calendar, creating sticky notes It is events to help you write your articles.
Planning
Write down which materials should be created per week or even during a month. As well, which contents will be posted, but in a way that there is no repetition. For example, if you have 5 categories, you can do one of each in a week.
Content Reuse
If you have any content that has already given great feedback and received positive feedback from readers, you can reuse it in other formats, adding infographics, videos and even ebooks.
Analyze competitors
Try to create strategies so that your audience can access your blog and eliminate all doubts about certain content, without having to search for more information on competing websites.
Therefore, before writing an article, search for similar topics on pages that are your competitors. This way, you will be able to bring something new or with a different approach to your reader.
Right time to post
Check what the schedules certain that your readers look at your articles and enter your website. For example, if your target Audience You generally read content during the day, post during this time.