If you are wanting to open your own company or are looking to have more clients, you probably already wondered how to gain more visibility, right?
Currently, with the growth of social media, many companies are increasingly adapting to this technology, trying to reach new customers.
That's why today we're going to give you some tips that can help you choose which social network is ideal for your business and that will bring you the most return.
Blog, Facebook, Instagram, Twitter or YouTube?
You've probably already wondered which social network would be best suited for your business, but that depends on your audience. You need to know where your target audience is, which social networks they usually use.
For example, if your audience spends more time on Facebook interacting, liking, commenting and sharing posts. So, ideally, create a page where customers can share something about your company, post comments and suggestions, etc.
You can also create a blog and publish articles in social media. For example, if your business is about travel, you could write articles on a blog giving travel tips. Then you can post it on the Facebook.
THE Instagram is social network more visual, so you can bet on images of your services and products. For example, if you have a clothing store, you can put images of new releases, outfit combinations with your website link. Or even create a blog about fashion and promote the social networks of your store
YouTube
no longer YouTube there is a more targeted audience. Therefore, the social network can only be used if you know that these people like to watch and share videos. For example, if my business is about technology, games etc. So, I can create videos with content about technological news.
At the twitter, the target audience is also more specific, but if it is well used, it is possible to publish ads, share links and make use of hashtags. Through this tool you can get engagement on a particular subject, share images, memes, create discussion topics, etc.
right content
In the social media you need to study and see which content gives the most return within the platform. For example, in the case of Instagram, which is a more visual medium, you need to have less text and more images.
Just like in Facebook, in which it is possible to create a text for posting that is faster to read and that can be continued on a website or blog.
be synonymous with authority
When a customer searches for a particular service, he can search for companies in the social media and how the company presents itself on these platforms is very important. For it can show that it is more serious and that it has authority over that branch. It's also a way to gauge whether the service and even see what their products are.
get reach
In the social media, you can boost service ads and post to let new customers know about your service. It is possible to pay for these advertisements to be published which are called “sponsored posts”.
These posts are visible to thousands of people and have a certain period to circulate. It's a good way to start if you've just created a page on Facebook for your company, for example.