If you work in Digital Marketing and write on blogs and websites, you must already know the famous tags, after all, they are one of the bases of IF THE. Furthermore, they are a very small component, but with immense importance!
Some people consider it a difficult process, and it really can be if you don't have a unique way of producing your tags.
If you find yourself lost in this process and are having difficulty including this step in your digital marketing strategy, continue reading, as here we will show you ways to work with tags.
If you've ever used a research tool, you've probably seen a tag even if you didn't realize it. A title tags This is a marking of the HTML ( e<title>)</html></strong> it is nothing more than the title on the results page along with the page, for example: you search for something like kitchen appliances, for example, the tag will be this term along with the name of the page. Simple, right?</p><h2 class="wp-block-heading" id="qual-e-a-sua-finalidade"><strong>What is its purpose?</strong></h2><p>Its main purpose is to identify to users the type of content on that page. Contrary to what has been said, there are people who are responsible for websites that they can use with bad intentions, such as attracting people for a purpose and when they arrive at the page they see that it is something else.</p><p>Furthermore, there are two basic, yet fundamental, uses. The first is basically to “inform” people who searched what the most significant expressions in a text are.</p><p>However, the direct influence of <strong>tags</strong> regarding the positioning of certain content on Google is very limited. Depending on the relevance, it falls behind the <strong>title of the article.</strong></p><p>The second utility is to characterize fundamental points in the <strong>blog or website.</strong> The great idea of tags is that they can bring together several contents belonging to a single theme, as all the tags become a link, and when you click on them, you will have contact with a union of thematic contents.</p><p> From this perspective, if we use the <strong>tags appropriately</strong> They will help with optimization, increasing the importance of your website on a specific topic. </p><h2 class="wp-block-heading" id="qual-e-a-relevancia-de-uma-title-tag"><strong>How relevant is a title tag?</strong></h2><p>It is relevant because research tools check several factors to define the positioning of your page known as ranking factors. And next to them is the title.</p><p>Therefore, you will have more chances of being among the first search results and in this way you will be attracting the attention of many more users and you will also be bringing more clicks to your website.</p><h2 class="wp-block-heading" id="quais-sao-as-melhores-estrategias-para-se-ter-um-otimo-titulo"><strong>What are the best strategies for having a great title?</strong></h2><h3 class="wp-block-heading" id="produza-titulos-descritivos"><strong>Produce descriptive titles</strong></h3><p>Don't forget that an adequate amount of characters in a great title is no more than<strong> 60 characters</strong> and produce clear and objective titles that tell what the visitor will actually find on your page. </p><p>Convey this information in a small number of words and invest in using <strong>keywords </strong>which are more prominent on the webpage, but be careful not to be too common.</p><p>Titles that are very short and don't make their purpose clear aren't as appealing to people.</p><h3 class="wp-block-heading" id="palavra-chave"><strong>Keyword </strong></h3><p>The ideal place to place<strong> keyword</strong> It's as close to the title as possible, because this way you can draw more visitors' attention, given that the central information that explains your page is possibly one of the first things they look for in the results.</p><h3 class="wp-block-heading" id="nome-da-marca"><strong>Brand name</strong></h3><p>If you can insert your brand name in the title tag, it will be even more interesting, but without exceeding the appropriate limit of 60 characters. </p></div><footer class="entry-meta" aria-label="Entry meta" data-no-translation-aria-label="">
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